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Six KEY Check Points for Personal Success / Online Marketing


I use the Road of Life as a metaphor for our journey through life, as we both understand that life is a journey, not a destination. On the road of life we are constantly confronted with situations that determine what our choices will be. Some are positive, some may be negative, but ultimately they affect what happens next on our travel down the road. As I evaluate what circumstances had major impact on my life, I can easily look back and determine which decisions made the most difference in my personal life, which of course affects what you do in business.

The two are intertwined as you do not stop being who you are at work. Your personality, attitude, and mindset are who you are based on your life experience. I am going to develop six check points that need to be part of your life plan if you are going to see the success you expect. These are online business ideas that are designed to help you progress through life with a positive and performance enhancing will to win. I will place these in a sequence that establishes priority for each one from my perspective, although you may see them on a different scale.

There is no right call here, the point is that we all need some direction as to what to do next and properly sequenced, these six check points will have dramatic impact for the rest of your life. For all of us that are jumping into new careers, in particular those that in the process of trying to earn a living online, these are imperative to position properly and to be acutely aware of their ability to help you produce positive change in your life.

Here is the lineup from my perspective. The first one is one that I somewhat beat to death, as I consistently place it at the top of most lists related to personal success. The reason that it is placed on such a high priority is that without this platform, other check points will not matter. You have to start somewhere and this check point starts the process.

Take 100% Responsibility for Your Life. I cannot say this enough, yet there are moments in all of our lives that we question this basic premise. Once we have reached adulthood, there is no one to point the finger at when things do not go our way. We have to understand that if life is not producing the outcome we expect; that we need to look at what we have done to see if the fault can be pin pointed for a better decision on the next round. If you do not accept complete responsibility for yourself, you will always be at risk, as someone else is making these choices for you. This ultimately places you in a bad place as no one on earth has the same feelings for you than yourself. Even family members, while certainly on your side, will be making choices for you based on their world.

In some cases, these decisions will tilt your way; in some cases they could actually affect you negatively. That is why it is critical to be the Captain of your ship, to set its course, and to be constantly aware of what challenges are on the chosen path, so that corrections can be made as necessary to generate the expected end result.

Live Your Life on Purpose. Purpose is one of those abstract concepts that sometimes need definition. It is the reason for which something is done or created or for which something exists. I am relating the term to our life journey and what drives us on that journey. Purpose will change on our personal road of life as we all change physically and mentally as we move through life. The reason it is second on the priority list is the foundational support it gives to the other check points. If we have found a purpose in life, that thought permeates through everything we do, driving us forward with a better sense of what needs done to achieve the goals we aspire to reach.

I have always liked helping people that need direction and advice in life and throughout my entire career have mentored the concept of Self Empowerment. I believe that we all need a helping hand every now and then to move us one step closer to our life expectations. While money is the driving force in why so many people are now looking to generate online incomes, money cannot buy happiness. Happiness is a mental and spiritual state brought about by a balanced approach to life. I find that personal relationships with family, spouses, and significant others affect happiness the most. Find what you like doing and you will find that you are happier and ready to meet the next day with full enthusiasm, as opposed to going to work because you have to, or living with someone because you don't want to hurt their feelings. Purpose gives you a reason to face life's challenges head on and to get through them with a mindset that knows there is always light after the darkest hour.

Be Willing to Pay the Price for Your Dreams. You cannot let any challenge take over your life. Be aware of the challenge and plan your way through it. Do not let anything get in the way of your thoughts and dreams. If it is education that is needed, find a way to obtain what you need. If you need a college degree and cannot afford the higher priced universities, then look for community colleges. If you need a license to conduct the service supported by the license, survey the schools in the area that prepare you for the licensing exam. If you were a working female and found yourself with child, do not let having to stay home hold you back. In today's economy where good paying jobs are almost non-existent, many mothers are finding ways to generate income from home with their computers.

Whatever the challenge may be, believe me, the winners have found a way around them. Winners will always find a way. I find that on our road of life, the first twenty one to twenty four years are years of training and education. Depending on what purpose you intend to follow in life, some of you may need a college degree, some of you may just need a license obtained from a trade school. Make sure in this first part of your life to obtain all the necessary training and education needed to support your purpose. Once you begin utilizing the education you obtained to support your life purpose, the rest of the trip becomes easier and starts leveling out as you zip down the road.

Become an Expert in Your Field. This means doing the job to the best of your ability. You have already gone through the necessary steps to be in the chosen field and have a good foundation to do the job and expand its capabilities. From this point forward, it is up to you to continue learning everything possible about the position. This may be reading trade publications or books and articles related to your job. It may mean taking additional courses to support specific functions within the job description.
Companies are always looking for the individual that takes the initiative to do things on their own to augment their position. If you want to get stuck in a dead end job, then accept it and never do anything but show up to work. Do not do the things mentioned earlier. What will happen is that you will find yourself wondering why your peers are getting advances and raises and you do not. Remember that Knowledge is Power. The more you know, the more valuable you become to the organization and in the process will become part of the inner workings of the company with a greater chance of advancement and the achievement of your goals and objectives.

Write Out a Plan to Achieve Your Goals. It is as simple as this, "Fail to Plan, Plan to Fail." Going through life without a plan is akin to starting out on a trip from Los Angeles in a sailboat to Fiji without maps. Can you get there in this situation? Possibly, but it would have been so much easier following specific paths that are used daily by others for the same trip. Unfortunately the school system has never done a good enough job in this area. They are too concerned about moving you through the system, as they see others coming up behind you and making room for them sets up the criteria to move you to the next level of education, sometimes not having completed the skill sets needed for the next grade.

I remember conducting Goal setting seminars in the 80's, which were the rage back then, but quickly found out that they should have been called Goal getting instead. Words are labels in our culture, designed to bring about mental pictures and sometimes emotions or feelings, impacting our ability to see the end result. The focus with these seminars was always to get people to plan for tomorrow. I found that many people were not adept at breaking the bigger picture or goal down into smaller parts that were more manageable. If I help you set a goal for next year's regional budget and plan for your company without breaking it down into monthly, weekly and even daily objectives, we have not done our job to the best of our ability.

Don't let the bigger picture scare you as it can. Look at creating more manageable components that can be controlled easier on a monthly basis, and into smaller components such as weekly and daily objectives. With a written and defined plan of action, you have taken control of how the pieces fit in the process of reaching your stated goals. This key point serves to give you the map we spoke about with the sailing trip example. You would not think of taking a super long trip across country without a map; personal and business goals are no different. Map each step out and see the great results from this line of thinking.

Never Give Up. It is relatively easy to sit back and hope that everything turns out to your liking. Life being what it is, will not always give you what you want. Your preparation for all contingencies in advance will have addressed the ones that need more attention. If you are following your Plan, this alone will save you countless hours of re-grouping, as each step was covered to counter the contingency. The Plan breaks everything down into manageable components and makes attaining your established goals so much easier. Your knowledge and understanding of your purpose in life, in tandem with your plan should give you positive movement along your road of life. The plan is only set for specific periods of time and allows for adjustments as you determine what is left to achieve each step of the way.

Large companies set plans in advance seven to ten years out, following trends and planning for all contingencies. I do not suggest you do this, but at least start out with a six months plan, broken down by month and week so you can monitor its progress and adjust it to meet your needs. If you are truly committed to your life purpose and accepted full responsibility for your stated objectives, have taken the time to write out a solid plan of action, and truly believe that what you are doing is exactly where you want to be in life at that exact moment, your expectations are closer to happening than had you not gone through the process. Quit chasing the shiny objects that constantly fly by and confuse your decision to do what you want to do.
Focus on priorities and what comes first. Once that is determined and you are seeing success with your plan of action, stay the course and go all the way to your stated objective. Do not let anything or anybody get in your way. You are the leader of your life and know internally how you feel you are doing. If it feels good, keep going and throw all of your energy into reaching small goals first, which will set up the medium and larger ones. Remember Life is a Journey, not a destination.

James Hobart, an industry leader in the Professional Beauty Industry for more than 40 years at every level, has certification in hypnotherapy. His insight and experience have helped many companies and individuals with their growth and development over the years. His book, Happiness Is Your Birthright, supports his philosophy on life and is a practical handbook to create positive change throughout one's life.

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Best DoFollow Sites for Building Backlinks in 2014

What is a "DoFollow" link?

For many businesses, having a strong online presence is a necessity in today's market. Likewise, if you have anything to market, it is important that you use all the tools available to you to give the website as much exposure as possible.

If you've started your own blog or have a presence on social media and you want to increase your SEO (Search Engine Optimization) ranking, you've probably done some research on link building and have run into the terms "DoFollow" and "NoFollow". Both terms refer to a form of backlinks, which are external links from other websites which point back to your website. Backlinks are important as they are one of the factors which Google and inferior search engines use in considering the ranking of your website. That's right, DoFollow and NoFollow have an affect on your site's PageRank. The quickest way to determine a site has DoFollow links is to look for the little icons, usually at the top or bottom of a page which you can click on to share the website's content on social media websites such as Twitter, Facebook and Google Plus. DoFollow links can come from sources such as websites, social media platforms, blogs and forums. You can recognize DoFollow links in HTML coding which is encrypted in hyperlinks.

To determine if a site's links are DoFollow or NoFollow, simply right click on the site and view the source code. Check out the HTML and look for the following code after the link's website reference.

rel="dofollow" or rel+"external
 
Search engines track DoFollow links and their value (also referred to as juice) also gets transferred to the search engine. Okay, so what does that mean? It means that Google bots will follow the link and enter your site. This will help Google in indexing your page and getting credit for the backlink as opposed to the site using "NoFollow" which means that Google bots would not follow the link to your site. In that case, the link may as well not even exist. Verifying whether a link which appears in the search engine results pages, or SERPs is a DoFollow link can easily be done with a couple of clicks. Simply right click on the link you want to check in Mozilla or Chrome and select the "Inspect element" option from the drop-down menu. A window will open at the bottom of your browser with a highlighted link including the complete html code. We will go over one real-world example together so that you fully understand this concept if you havent mastered it already.

Can You Get a DoFollow From Facebook?

For example, if you wanted to find out if Facebook allows DoFollow links, you would perform the following steps:

1.) Visit Facebook.

2.) Right click on a post with a link in it.

3.) Click on "Inspect Element".

4.) Look for the HTML code containing either "DoFollow" or "NoFollow" right next to the URL being shared.

If you performed this little 4-step experiment, depending on what link you checked, you most likely found out that Facebook does NOT allow DoFollow links. This is a terrible waste of potential as Facebook is a PageRank 9 (PR9) site and could give your site a nice boost with that kind of backlink juice. No worries! If you want a backlink from a PR9 such as Facebook then it is my duty to deliver information to you on how you can achieve this. However, now is not the time for this so I will save it for the next article as we have bigger fish to fry first.

I do promise you that it is possible and I am not just making it up!

What are the Advantages of DoFollow Links?

One of the most obvious advantages of DoFollow links is that they give your site backlink juice. Especially if you bait some good ones. Ultimately, you want a nice mix of all types of PR backlinks (PR0-PR9), but that is a discussion for another day.

Backlinks tend to help attract more visitors to your site, increasing the amount of traffic and the overall PageRank (PR) of your site.

DoFollow links also encourage comments from other bloggers and users seeking backlinks and the more people comment on your blog or website, the better it is for your SEO. DoFollow links can have advantages and disadvantages depending on what your goals are and whether you are the webmaster or just a user of a site that honors DoFollow. Enabling Dofollow links on your site or blog can help you as a webmaster due to the fact that you will attract users that will be leaving comments on it. This also increases SEO and the ranking of a blog in the SERPS (Search Engine Results Pages).

How Do I Stop Spammers?

The main disadvantage to Dofollow enabled websites is that they are an opportunity for spammers to post irrelevant links on your site which will take time to moderate and delete. It can get annoying quick, but there is good news. WordPress blogs come with the Akismet plugin preinstalled now-a-days. Akismet is a plugin that will stop spammers dead in their tracks. Even though it is pre-installed, you will still have to activate it and provide your API for it to work. Fortunately for you, doing so is no big deal and only takes a few minutes.

What are the Best Sites to Use for Getting DoFollow Backlinks?

Let's look at a few websites which allow dofollow links ordered in relation to their Google PageRank.

Google Plus

Because the social network is owned by Google, Google Plus is the perfect place to interact by integrating all of the tools available to users including Gmail, Google Drive and Blogger. Users can link to content placed on other websites with each backlink enhancing the SEO ranking. Since Google is the most widely used search engine, it is likely that they will give preference to links on one of their platforms compared to other media. Google Plus allows users to email contacts in their circles, another important feature for content creators and marketers. It also features Hangouts which are a place for people to interact using live video streaming enabled by YouTube.

Although Google Plus may not currently have the large following that other social media sites like Facebook and Twitter have, it has shown significant growth since its release and is expected to grow even further. This makes it vital for marketers who want to make the greatest impact and get in early to catch new users.

YouTube

YouTube was purchased by Google in 2006, which is why it continues to have a high page rank. The video sharing platform has more videos uploaded daily than any one person can watch in their entire lifetime. Backlinking from the website has become increasingly popular due to users' awareness of the power of the network.

The best way to use YouTube to promote your products, services or brand is to post interesting content and point backlinks to your other websites and social networks. A method of increasing the number of views is by posting the link to your video on related videos. Do not spam people with irrelevant material and ads. These comments will likely end up being deleted. You can also post your video as a video response to someone else's video in order to increase your chances of exposure.

Pinterest

The image sharing website works like an online pin board on which users can pin images with accompanying details of ideas and things they like and sort them into various folders according to categories. Pinterest draws content from online sources and allows users to also post new content. The site allows backlinks to other websites and social media platforms.

Especially for people in industries involving design and art, this is a good place for sharing ideas with others and benefiting from their shared ideas. Pinterest is also linked to other websites which display icons representing backlinks to to Pinterest, on which a displayed image can be shared. The website works as a form of bookmarking system for users enabling them to later look back at liked and saved images.

LinkedIn

LinkedIn is a professional network focused on connecting people for employment and business opportunities. Users create profiles on which they can display an online resume detailing their skills, credentials, education, experience and job history. This makes it simpler for companies to hire people and allows users to search for opportunities related to their information and skills.
The website is primarily focused on career building and opportunities which makes it a good resource for employers and employees alike. Content can be backlinked to other social media websites such as Facebook and twitter in order to increase the exposure of a user's profile or share existing opportunities. Users can also join groups of people in their related field and industry in order to share information, events and opportunities.

Reddit

Reddit is an online message board on which users can share links. It differs from social networks such as twitter in that each link can be upvoted or downvoted by users. This results in the highest quality links having the highest ratings making it simpler for users to judge the value of the content posted. Reddit is not as simple to use as sites such as Facebook which usually deters people from becoming involved in it, however given a good amount of time working around the site, it can be an invaluable tool for marketers. Like any other social media site, good and interesting content is key in gaining more votes and comments which boost the ranking of posts.

StumbleUpon
 
True to the website's name, StumbleUpon provides a platform on which users can stumble upon interesting websites. The website introduces users to new websites which they otherwise might not have found by looking at the users previous likes and searches in order to customize their profiles.

In this way, users are continually exposed to new information and resources relevant to their needs and interests which provide a personalized web experience. Users can also connect to each other based on preferences and share content with other users. StumbleUpon also allows users to search for content. The website relates the content to the users specifications and provides only quality images, making the search quicker and more relevant than one performed on a regular search engine.

Digg

Digg was one of the first websites to make it popular to vote content up or down. The social news websites allows users to search for and organize category specific news such as current events, science, technology and politics. Digg was founded in 2004 and prompted the establishment of similar sites such as Reddit. The website was redesigned in 2012 to support sharing content with other social media sites such as Twitter and Facebook. The website also released a news reading app called Digg Reader in 2012, in response to public complaints about the shutting down of Google Reader.

Diigo

Diigo describes itself as a "multi-tool for knowledge management". The social-bookmarking website enables users to tag and bookmark pages as well as highlight content and attaches sticky notes to webpages with highlighted content. Diigo is a simple research and sharing tool which allows users to organize information in a manner which is effective for referencing and note-making. Diigo stands for "Digest of Internet Information, Groups and Other Stuff" and is ideal for anybody who wants to search and take the most out of any information which they read. Backlinking allows for sharing on other websites so it is a great tool for cross-referencing and sharing interesting information which is relevant to your niche.

Slashdot

Slashdot was originally started as a blog in 1997 and is now a media website featuring science and technology news. The website's tagline is "News for Nerds. Stuff that Matters." The website features user-submitted and evaluated stories with comments sections for users to interact and share their views on stories. If you have a blog or offer a product or service in the technology industry, this will be a useful tool to gain followers by backlinking to relevant information on your website and sharing stories on other websites or social networks which you use.

Mister-Wong

The comically named website is the most popular social bookmarking website in Europe. It may have attracted users due to the controversial image of a wise Asian cartoon. Users refer to the site to get useful and personalized information and searches. Much like Diigo, the site allows users to search for, save and share websites. It is the most popular bookmarking site in Europe and is available in six different languages.
If your target market is primarily in Europe, Mister Wong is probably an ideal platform to use and promote your offering or content.

Squidoo

Squidoo is a type of search engine which allows users to create single webpages (referred to as lenses) for topics which interest them. These pages can be used to make money for companies, individuals or users by selling products. Squidoo is particularly popular because of its potential income-earning feature. Squidoo awards 50% of revenue to users, called lensmasters, for created content and relies on advertising and affiliate marketing for revenues. Lenses or pages can be shared on other social media to increase exposure and income-earning potential. If you are selling something unique which can be offered on the platform, this is probably an option you want to explore.

Hubpages

Hubpages simplifies blogging and content sharing for users who want the opportunity to earn money from writing content. Users post content on any selected topic and are encouraged to make articles, which are referred to as hubs on the website, as engaging, content and media rich as possible. Hubpages works on its page ranking and optimizing the SEO for content posted on their website. Users can link their accounts to a Hubpages Earning Program which gives them a share of the money Hubpages receives from Google AdSense for their content as well as edit hubs to feature additional links to Google ads linking back to user individual AdSense accounts which they can subsequently earn from. Users can also earn by posting Amazon and eBay listings on content, which maximizes their earning potential for earning as the online stores pay certain amounts per click and per referred purchase. Hubpages also has affiliate systems which enable users to earn by referring new people to the website.

Dofollow enabled links also give users the opportunity to market their own content. Hubpages is a good platform for writers to gain experience and exposure in content writing, whilst earning a little money on the side for their efforts. 

Why these websites?

Websites with high PageRank have been included as theoretically it is believed they will provide the most exposure to your site and the most backlink juice through DoFollow backlinks. As this may have some truth to it, as I mentioned earlier, ideally you want an evenly distributed mix of low and high PR backlinks as that is what appears to be most natural to the search engines.

Although many DoFollow enabled sites exist, there are too many for us to get them all. Nonetheless, we will sure try as we will continue to provide you with similar articles in the very near future. I believe that there is only one issue left for me to address and that is the issue of enabling DoFollow links in Facebook links. I will begin working on an article that describes the process and will update this article with a link as soon as the other article is published.
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